SERVICE: CONCEPT, DESIGN, ANIMATION, POSTPRODUCTION
CLIENT: ETRIBES
AGENCY: KRÜGER BRAND
Treasures in the Dark
Uncovering the full potential of their business is a challenge for every store owner. And yet, there is a valuable resource hidden right under their fingertips: the data of their digital POS systems.
Spotlight made it their mission to unveil this treasure from the shadows and allow business owners to gain insights and make the right decisions to let their business shine.
With this short product video, we helped Spotlight shed light on the power of PoS data analytics.
A Strong Design
With a name like Spotlight, the theme of the video quickly became obvious to us.
We wanted to play with a stark contrast between light and dark to illuminate Spotlight’s benefits. A dark, mysterious forest green and a soft pink beautifully complement the fiery red of Spotlight’s CI, giving the video a young yet professional look.
Collage elements add a little wink of humour and keep the message entertaining. For who says that data analysis has to be dull and dry?
